Anna Wintour is impressed by Amy Schumer's authenticity
Anna Wintour is all about authenticity in this day and age.
The head of American Vogue is a formidable figure in fashion, and her monthly glossy is still regarded as the world's number one style bible. However the magazine has changed in recent years, and instead of just featuring high end models and stick thin celebrities on the cover, Vogue now embraces a much wider audience. This is all to do with Anna’s dedication to authenticity.
“We live in an age that prizes authenticity. Just look at our current Vogue cover girl Amy Schumer, whose success is built on a raw, unfiltered and very human person,” Anna told audiences at the Cannes Lions Festival of Creativity.
“Bringing personal experience and emotion to the table resonates with audiences.”
The 66-year-old also opened up about the changes in fashion, particularly in runway shows which have become more of a spectacle than a style event in recent times.
On the subject of digital media and the challenges it brings with it, Anna admits it can be a minefield to establish yourself in a sea of information.
“I hear the same anxieties over and over again,” she noted. “Everything is too fast, everything is too precarious, we have more access than ever to the people we are trying to reach thanks to social media and mobile technology, and more information than we know what to do with.
“Some of the most iconic print and photography journalists of the era must now face off against ‘Ten surprising facts about Donald Trump’s hair,’ or ’15 irresistible photos of morbidly obese cats.’”
Similarly the pace of fashion has changed, becoming faster and more instantly available to consumers around the globe. Though she concedes it would be ridiculous to ignore “the speed and possibilities of the digital landscape”, she insists you don’t have to cut away your creativity while doing so.