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Anja Rubik: 'Vaccarello will bring real passion to Saint Laurent'

Anja Rubik: 'Vaccarello will bring real passion to Saint Laurent'

Anja Rubik thinks Anthony Vaccarello will bring a "new wave of elegance" to Saint Laurent.

The Belgian designer was named creative director of the brand in March (16) after the departure of former leader Hedi Slimane. Industry experts are sure Vaccarello will put his own stamp on the fashion house, with model and entrepreneur Anja, 32, also showing her support.

“I think Saint Laurent will become more Anthony Vaccarello - very cool but very chic,” she told WWD, who has worn the designer's creations numerous times.

“I think there will be a new wave of elegance... I love the fact that he is so precise with his vision of his brand. He seems very calm, very shy, but there’s a real passion and strength behind what he does. He really loves designing. He thinks about it 24 hours a day.”

Vaccarello is keeping mum until he makes his debut for Spring 17 during Paris Fashion Week in October (16), refusing to give interviews. However, it seems this move has made people even more excited about what's to come, with Puig fashion president Ralph Toledano, who coached Vaccarello following his ANDAM Prize win in 2011, praising his charisma.

“(He's) tremendously hardworking," Toledano shared. "When I met him, he was doing everything: designing the garments, sewing the garments, selling the garments.

“Anthony understood that to stand out, he needed to have a very clear identity. I find it very smart to have selected him for Saint Laurent. He’s going to build on the platform Hedi established with a lot of design and creativity. He’s obsessed by every single detail. He’s a perfectionist, like all great designers.”

Vaccarello is famous for his revealing, asymmetric designs and has released a series of takes on the ‘little black dress’ over the years.

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