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Anja Rubik for Kérastase

FashionBy Sunday World
Anja Rubik for Kérastase

Anja Rubik is the new face of haircare giant Kérastase.

The 32-year-old model has been tapped by the company to front its Visions of Style II campaign, featuring the brand's new offering L’Incroyable Blowdry. For the ads, Anja sported 10 different looks using the product by hairstylist Luigi Murenu. He and photographer Iango Henzi shot the images through their Luigi & Iango Studio.

Anja is thrilled at landing the role, as she feels a personal connection to the brand. "I’ve been using Kérastase since a really, really long time," she told WWD. "So I know the products quite well. I think it was actually Luigi backstage at Gucci who said: 'You should use this because your hair is really abused after the shows, so you should try this mask.' And then I just got hooked."

The blonde beauty enjoyed working as part of a team on the campaign, which she feels captures a woman changing into different characters with different hairdos. It helps that Anja is a big fan of the new product, explaining it's different from others that leave hair "wiry and stiff".

"What’s amazing about (L’Incroyable Blowdry) is that it holds the hairdo, but your hair is still kind of bouncy and soft," she smiled. "So you can run your fingers through it. There is nothing worse than when talking to someone you slide your fingers through your hair and they get stuck there. Not sexy at all."

On the topic of her beauty secrets, the Polish fashion star let slip some of the ways she keeps herself looking fabulous. Taking care of her skin and her health are two of the most important things for her, so she pays a lot of attention to these areas. But when it comes to cosmetics, Anja is more laidback.

"For make-up I’m quite easy," she added. "I use Burberry Fresh Glow (Luminous Fluid Base). It’s like a cream, a little bit of a tint, and it gives you an amazing, beautiful glow."

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