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Animal rights group takes on Prada

FashionBy Sunday World
Animal rights group takes on Prada

Animal rights group PETA has acquired shares in Prada as a protest over the luxury fashion company selling handbags made from ostrich leather.

In a statement, the U.S. division of PETA (People for the Ethical Treatment of Animals) said they had become a shareholder in Prada, a move which will allow them to attend annual meetings and officially call on the company to end all exotic-skins sales.

Back in February (16), PETA posted a YouTube video titled "Ostriches Killed for Hermes, Prada Bags." In the video, they alleged that the footage obtained showed ostriches as young as one, far short of their natural life expectancy, being slaughtered in South Africa to produce the "goose bump" leather the Italian fashion house uses for its handbags.

The group also alleged that at an abattoir, birds were turned upside down in a stunner, had their throats slit and have their feathers plucked out.

"Every pockmarked Prada purse represents a sensitive young ostrich who was turned upside down, killed and plucked in a miserable and terrifying abattoir", said PETA Director Mimi Bekhechi. "PETA US is taking the fight against cruelty straight to Prada’s boardroom - and demanding a permanent end to ostrich-skin handbags."

It’s not the first time PETA has purchased shares in a company as a means of protest. Last July (15), PETA purchased a single share in Hermes, following investigations into the French company's crocodile skin suppliers in Texas and Zimbabwe, which resulted in Jane Birkin releasing a statement asking the company to remove her name from its famous Birkin bag model, made and named for the actress in the 1980s.

On Thursday (28Apr16), PETA also claimed a victory in its campaign to ban angora wool in the fashion industry, revealing that Nasty Gal are dropping items made with the rabbit fur from their lines.

PETA said the Los Angeles-based fashion company has joined more than 120 brands - including H&M, Topshop and Urban Outfitters - in banning angora wool, following their investigation into that industry, in which they alleged rabbits were treated in harsh conditions.

Prada is yet to comment on PETA’s allegations.

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