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Amber Le Bon for Redken

FashionBy Sunday World
Amber Le Bon for Redken

Amber Le Bon is Redken's newest muse.

The British model, daughter of Duran Duran legend Simon and model mother Yasmin, is one of the hottest names in the industry right now.

Her star power hasn't gone unnoticed, with hair care giant Redken has tapping her for its new campaigns. She follows in the footsteps of fellow Brit Suki Waterhouse.

"I love having healthy-looking hair, but I also love playing with my colour, so it’s important to have a really great colourist and the best products. Redken was so fun to work with and it was really interesting to talk to everyone and see the processes and final looks. I absolutely had a great time shooting and can’t wait to work with them again," Amber enthused to WWD.

Amber will be fronting ads for the brand's Bronde Sombre Haircolor, showing off her long locks in both print and digital campaigns. On top of this she'll also appear in various Redken hair care, hair colour and styling adverts.

At next month's New York Fashion Week Amber will be on hand to model hairstyles created by Redken's new glow dry style-enhancing blow dry oil and triple-take 32 extreme-high hold hairspray. The hairspray will be launching in October.

Redken aren't just after 25-year-old Amber's looks when it comes to her new role for them; her DJ skills will also be utilised as she hits the decks at upcoming events for the hair products. Her first set will be at Tracey Cunningham’s salon Meche in Beverly Hills on August 21.

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