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Amanda Wakeley: 'A wide audience is the key to my success'

FashionBy Sunday World
Amanda Wakeley: 'A wide audience is the key to my success'

Amanda Wakeley views her wide audience as the "strength" of her brand.

The British designer launched her signature label in 1990 and in recent years has branched out into ready-to-wear and swimwear. She hopes the sheer amount of products she has to offer will continue to attract a variety of customers as she feels this is key to her company's success.

"In a way, I dress a bit younger now than I did 20 years ago," the 54-year-old told Red magazine. "But age doesn't define us anymore. We dress a lot of young women all the way through to older women - I hope that's a strength. It's about style and an approach t dressing rather than being about an age."

Amanda describes her 50s as "very liberating" and she continues to look youthful, admitting she isn't adverse to a touch of Botox to maintain her smooth appearance.

With famous fans including Angelina Jolie, Kate Winslet and the Duchess of Cambridge, Amanda is pleased to see her name become more of a lifestyle brand than just fashion.

"I'm a big believer in always having signature capsule wardrobes available, but updating them," she explained. "I don't just slap my name on anything. Literally, the first part of any agreement is 'full creative control'."

Quizzed on why she thinks women turn to her, Amanda says it’s because she wants to bestow confidence on her customers and make them walk that little bit taller while in her creations. There are plenty of people the star still hopes to drape in her garments one day, but in the meantime Girl, Interrupted actress Angelina remains a highlight for the designer.

"It's always a real buzz when Angelina Jolie chooses to wear Wakeley on the red carpet," Amanda smiled.

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