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Altuzarra shines spotlight on accessories

FashionBy Sunday World
Altuzarra shines spotlight on accessories

Altuzarra has put its revamped accessories line at the centre of its fall campaign.

Joseph Altuzarra launched his brand in 2008 and quickly became known for his luxury ready-to-wear line which draws on his multicultural upbringing and international education in style. But since fashion conglomerate Kering took a minority stake in the Paris-born designer’s brand in 2013, Altuzarra has been able to launch a leather goods business, launching shoes and handbags last year (15).

Building on the early success of his bags, Altuzarra is eager to tap into its accessories potential, and has made handbags the focus of his fall campaign. In the new imagery, the brand’s Ghianda Saddle Mini and Ghianda Shoulder bag, in burgundy coloured suede, are the focus of attention. Pictured in a showcase cabinet surrounded by rocks and delicate flowers, the luxury handbags shine in the minimalist setting.

“We wanted to focus telling our leather-goods story in tandem with rtw (ready-to-wear) as we really believe in growing this segment of our business as a separate, yet integrated pillar of the brand,” he told WWD.

Photographer Robin Broadbent shot still life compositions of the handbags, while Thomas Lenthal art directed the compositions.

Meanwhile, Altuzarra has spoken about the advice he has taken on board from fashion industry experts who’ve supported his brand over the years. In the latest episode of the Vogue podcast, the 2011 CFDA/Vogue Fashion Fund winner recalled the valuable advice Anna Wintour has given him.

“‘It’s okay if it’s not always perfect and it’s okay if you have an idea that sort of falls flat. It’s fine. Because you’re trying (and) you’re doing something new,’” he said.

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