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Alessandro Michele: Fashion is god

FashionBy Sunday World
Alessandro Michele: Fashion is god

Alessandro Michele sees fashion as a religion.

The designer was confirmed as the latest creative director at Gucci at the beginning of the year following the premature departure of Frida Giannini.

Since stepping into the prestigious role, Alessandro has realised what he needs to bring to Gucci that he felt had been missing.

"Fashion is a religion in one sense. Once upon a time our brand was considered the sanctum sanctorum of fashion. I want to produce things that people really want to buy," he told harpersbazaar.com.

Sarah Rutson, Net-a-Porter's vice president of global buying, dubs Alessandro's Gucci dream a "game changer" for both the brand and fashion as a whole.

Alessandro spends a lot of time at the label's Rome office overseeing a team of 70 people. He's aware of the assumptions people make about the industry, with many viewing it as catty and full of hysteria. But the designer doesn't fit the bill.

"I can be tough in my own way, but I don't like aggressiveness," he noted. "That's not the way I am; it's not part of my character. [The post-show bow] feels almost like I'm going off to my own execution. It's very hard for me."

Alessandro is so passionate about his job that he likens it to being in love. He had worked at Gucci before being appointed to the top post, but had no idea his promotion would go down so well.

"The fact that it has been perceived well by the press and that people were waiting for something big to shake things up," he added. "Well, I just feel like it was kind of written in the stars."

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