Style & ShowbizFashion

Alberta Ferretti: Moschino is being reborn

FashionBy Sunday World
Alberta Ferretti: Moschino is being reborn

Alberta Ferretti thinks Moschino is going back to its origins under the leadership of Jeremy Scott.

Jeremy was named as creative director of the Italian fashion house in October 2013 and has become known for his eccentric and bright designs, such as his Barbie inspired Spring/Summer 15 collection.

Moschino is produced under Aeffe SpA, with Jean Paul Gaultier, Pollini and Alberta Ferretti also part of the group.

Alberta herself serves as deputy chairman for Aeffe, and it was the company that hired Jeremy for the job.

"[Franco] Moschino was a great man, he knew quality, and he knew the métier. With Jeremy, the brand is going back to its origins,” Alberta mused to WWD.

Aeffe's burgeoning umbrella of brands also includes Emanuel Ungaro, which it produced and distributed collections for.

Last year Aeffe’s sales came to 251.5 million euros.

"Fashion is made by big industries, not small ones. And these should not be connected to one designer only.

“At first, people didn’t understand this, they thought I was insecure [drawing on other designers]. But there is room for everyone, I never was jealous of [former licensee] Jean Paul Gaultier, for example," she outlined.

"I wanted a big company to create beautiful, quality collections, which would offer top service."

Alberta's brother Massimo is chairman at Aeffe and shares her ideology.

If Alberta wasn't busy enough, she also has her Philosophy range, the limited-edition collection and the Forever bridal line.

"[The limited-edition line responds to the market’s need for] something special and unique. I am at the service of my passion, and I need to express what I have inside.

“You need time for quality,” she smiled.

Cover Media