Adam Selman designs sunglasses
Adam Selman thinks his new sunglasses line with Le Specs is a natural extension of his clothes label.
The designer launched his eponymous range after years of making clothes for private clients, including numerous collaborations with Rihanna.
And it's not just the Barbadian popstar who's delirious for his designs; sunglasses brand Le Specs are also big fans, signing Adam up for an exclusive partnership.
"I had been wanting to do a collaboration that would sit well with my clothing, feel like an extension of my line and help complete the look. The history of Le Specs has the same qualities that I look for when I’m designing my own line. Once I saw the vintage ads, I was hooked. The way the Le Specs team has modernised that vision and history made it exactly the sort of company I wanted to partner with," Adam smiled to InStyle Australia.
Le Specs are the go-to sunglasses brand for Lady Gaga, Beyoncé Knowles and Katy Perry.
Adam says you don't need to be a superstar to pull off a pair of shades though, advising that adding glasses to an outfit will give the look a whole new dimension.
“They can really complete a look. Sunglasses instantly transform your whole outfit and attitude," he added.
“[The customer who wears my glasses is] a girl who is confident and fashion-forward but still has fun with her looks and style.”
If you're not into oversized shades Adam believes turning to a cool colour will also bring something new to your outfit.
“Treat them like you would make-up. I think it’s cool to wear an all-black look with a pop of colour, like red on your face," he said.