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A glimpse at Michele's first Gucci ads

A glimpse at Michele's first Gucci ads

Alessandro Michele’s first campaign for Gucci has been unveiled.

In January it was confirmed that the designer was taking over creative director duties at the brand from Frida Giannini. His first collection came a month later, and it was more relaxed and casual than the sexy pieces which had gone before.

Now his first publicity images for the company have been unveiled, and they have a vintage vibe too.

The pieces used are from Frida’s fine pre-fall collection, but Alessandro has managed to put his stamp on proceedings.

First up he switched away from the label’s usual photographers Mert Alas and Marcus Piggott, instead opting for Glen Luchford. The pictures feature models Julia Hafstrom and Jack Chambers and were styled by Joe McKenna, and while there is a fair amount of skin on show, it is less sensual than previous campaigns.

In the most recent shot released, Julia is seen lounging on a blue/grey sofa, wearing a simple long-sleeved navy and grey checked dress. She is playing with her long hair as she gazes across at Jack, who is sitting on a window sill, shirtless but in jeans and laced shoes with no socks.

In another image, Jack is seen sitting down in the same bottoms, pulling a burnt-orange jumper over his head.

There is also a shot of Julia sitting on an orange velvet sofa in a monochrome dress with plunging neckline. Again she is gazing at Jack, this time with her mouth open, and he is partially cut out of the shot, so only his striped pants are visible.

Business of Fashion revealed some of the snaps yesterday and suggested they are “one part intellectual, one part romantic and one part repressed”.

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