50 Cent designs underwear line
50 Cent has designed his own line of briefs.
The rapper - whose real name is Curtis Jackson - has teamed up with men's underwear brand Frigo to create the collection, entitled Frigo Crown, which will hit stores in summer with prices starting at $100.
The 'Candy Shop' hitmaker, 39 - who has also designed a set of T-shirts for the line - shared the inspiration behind the collection.
He told WWD: "My inspiration for this line came from the idea of the hierarchy of living, which is why you will see the crown as a constant throughout the designs."
The brand - which was founded by Mathias Ingvarsson, the former European director and president of mattress producer Tempur-Pedic - is known for its use of special microfibres which prevent sweating.
Mathias said: "50 is a dream partner for Frigo, and we couldn't be happier that he is designing his own line. He is amazingly creative and his attention to detail is immaculate, which will be transparent in his collection."
Frigo boxers are available to buy at Neiman Marcus, Lord & Taylor and Freshpair.com.