Style & Showbiz

Dove finds out what colours women like to wear - at the Galway races

Style & ShowbizBy Eugene Masterson
Fashion expert and Galway native Ciara O'Doherty
Fashion expert and Galway native Ciara O'Doherty

DOVE beauty products recently went to Ladies Day at the Galway Races to celebrate the best dressed women- confident enough to wear their most colourful dress.

Dove, with the help of fashion expert and Galway native, Ciara O’Doherty, created a 90 second video capturing the most inspiring and vibrant sartorial choices at the races hoping to inspire the colour shy women of Ireland to be more colour confident.  

Ciara was armed with samples of Dove Invisible Dry deodorant, which is the only deodorant that is leaves no white marks on 100 colours, empowering colour confidence in women. 

The Galway beauty approached the bravest and most vibrantly dressed revellers at Ladies Day to find out what they thought the ‘colour’ state of the Irish nation was. 
Ciara discovered that Irish women love wearing colours because it helps them ‘stand out from the crowd’ and ‘feel young and bold’.  

On the day, Irish women were out in force, fiercely putting their most colourful foot forward. 

Last year, Dove employed the help of renowned colour psychologist Karen Haller to explain the science behind colour psychology.

Karen explained that while some women may feel protected by wearing black, they could be missing out, with Yellow empowering confidence and optimism and Magenta allowing women to feel feisty and feminine. 

The Dove ‘Colour Confidence Campaign’ follows on from the ‘Global Choose Happiness Campaign’ by Dove, which strives to inspire women to be comfortable and content in their own skin.

Speaking about Dove’s Colour Confidence Campaign, Tom Stone, Brand Manager for Dove, said: “I’m so excited to be involved with a campaign which has such an important message to communicate. Colour confidence, and confidence in general, is an issue that a lot of women struggle with today.

At Dove the brand’s key mission is always to empower and inspire all women, making them feel beautiful. We want beauty to be a source of confidence, not anxiety. Dove Invisible Dry is the only deodorant scientifically proven to leave no white marks on 100 colours, we hope that this technology will be a small step on the road to empower colour confidence in all women and allow them to wear whatever colour they choose!”