Style & ShowbizBeauty

Wet look hair know-how

Wet look hair know-how

Wet look hair was a massive trend on Fashion Week catwalks for Spring/Summer 15. Fashionista's favorite Alexander Wang proved wet's where it's at in New York, while Marni's models rocked the look in Milan. Proenza Schouler got in on the action too, so make like the cool kids and go wild with wet.

"In the land of the wet look, hair gel is queen and BB Gel by Bumble and bumble is king; perfect for a flexible, brushable, non-sticky hold," hair expert Tim Whiting from London's Gun Club ( told Cover Media.

"It’s best to be generous, so start by using a good tablespoon amount, applying to blow-dried hair to ensure a refined look that will last through the day. To achieve a loose effect comb through with fingers… beyond that, the closer together the teeth on your brush or comb, the slicker the look."

This style looks amazing on luscious long locks, but short hairstyles can rock it just as well. Tim says the only difference is how you apply product.

"For short styles, apply from roots to ends. Otherwise longer styles should keep it to the roots, sweeping it off the face on the top and sides, then let your hair flow free - perfect for bobbed/mid-length hair," he advised.

Long locks work best if you pop it in a low ponytail to keep the "mane tame", but curly-haired ladies beware; approach the look with caution, to avoid spaghetti ringlets.

"Spring/Summer 15 catwalks were awash with wet-look hair, namely the slicked styling of Marni or McQueen, or for a 90s throwback reference Trinity from The Matrix.

"Now you have the knowledge and the know-how to rock the look with confidence, so let’s get wet," Tim smiled.

Cover Media