Take the trouble out of your tan
According to the experts, the perfect tan this summer is reminiscent of an English beach holiday and not a Mediterranean glow.
Terry Barber, MAC's director of make-up artistry, explains that the most stylish way to look luminous this season is by going for a more natural look.
"For a tan, think English beach freckles," he told Cover Media. "A Tanglo-Saxon look."
Instead of hitting the (fake tan) bottle, Terry advises you swap your usual highlighter for one that has gold running through it.
He also praises the "fashion freckle tan" which is easily embraced, even if you're not a natural freckle face. Topshop have a great product called the Freckle Pencil, which allows light pencil marks to be speckled about. The more haphazard the better, as anything too uniformed will make you look like a naughty school girl. Lip pencils in freckle-like shades also work well.
Preen and Simone Rocha's SS15 models both rocked freckles on the London catwalks.
Another natural look Terry is channelling is "ruffled sexiness". For this think the glow you have after coming back from a really good festival (where it hasn't rained and turned everything to mud, obviously).
"Washes of sun bleached pastels... She's post-festival, slightly sunburnt with a touch of hay fever" Terry said.
"We're moving away from perfection, and going towards dishevelment. The festival scene is now ingrained in society, and it dictates how we dress and how we look. It's field stay, campervan chic. Bohemian, hippy, expressive.
"Colours have gone real not retro."
Marques'Almeida's London SS15 featured models with smudges of pastel shades around their peepers, while the Antonio Marras girls in Milan had sequins adorn their eye sockets.