Style & ShowbizBeauty

Stop ageing the simple way

BeautyBy Sunday World
Stop ageing the simple way

As a woman, getting older presents a number of obstacles - wrinkles being one of them. It shouldn't mean splashing out on expensive products to stay looking young though as there are plenty of simple ways to keep the deep lines at bay without emptying your pockets.

Howard Murad, board certified dermatologist and founder of Murad skincare, says that ingredients are the most important part of what skincare you choose to buy, with retinol being one of the most important.

"We lose 1 per cent of our collagen every year after the age of 20, which causes the formation of fine lines and wrinkles," he told Cover Media. "Look out for products that contain Retinol as they will reverse this by encouraging the production of collagen, one of the essential building blocks of youthful skin. As collagen is replenished and old skin cells are shed, hyperpigmentation disappears, fine lines recede and skin begins to reveal a brighter, smoother texture."

Vitamin C is also a big player in the staying fresh-faced game and the great thing about this nutrient is that you don't have to put it on your skin - you can eat it and drink it as well as looking out for it on a label. Murad notes that vitamin C is a must if you're looking to cure dark circles, dry texture or pigmentation, as it helps repair and protect the skin cells. However, he does stress that eating oranges and like isn't quite enough to see the results.

"Since there is a limit to how much vitamin C the body will absorb from food, it is important to bypass the body and deliver this potent nutrient directly to the skin," he explained. "Applied topically, vitamin C benefits the skin by preventing water loss and keeping the skin moisturised and supple. It promotes elastin and collagen, which are the main building blocks of the dermis and give the skin strength and resiliency."

And it goes without saying that Murad stresses the importance of sunscreen - no matter what time of year. As long as the sun's rays are out damage can be had, and he recommends: "Make sure to look for formulas with broad-spectrum sunscreens that protect from UVA/UVB rays, and powerful antioxidants to fight free radical damage.”

Cover Media