Just like a haircut that suits your face shape, you should tailor the way you wear your eyeliner to the shape of your eyes. Thankfully, whether you have round, hooded, downturned or almond eyes, there is a look that will work for you.
If you have almond peepers you're in luck, as you can get away with almost any eyeliner style going. To enhance your natural shape, start out with a very thin line in the inner corners and then build the thickness once you reach the outer third of your eye. This can be enough for some people, but if you want to keep going, add a slight wing at the end. For an even more dramatic effect, carry the colour down along your lower lash line.
For round eyes, start by applying your eyeliner just after the round peak of your eye. Drag the brush close to your lash line, using small, firm strokes. Start to thicken the liner at the outer corners. Not only is this essential to creating the desired look, it is also vital in reducing the roundness of your natural shape. After the outer corner has been thickened, make a small flick up towards your eyebrow. You can make this as long or as short as you like, depending on your preference.
If your eyelids are more hooded, you need to go about your eyeliner in a different way, starting by making sure you get the liner right into the base of your lash line. Since your eyelid is hooded, you can make the liner as thick as you want; but bear in mind that thin lines are difficult to see when your eyes are open. If you’re going for a cat eye, a thick, elongated wing will give your eyes the most shape and definition. But if you would prefer to make your eyes look rounder, apply the liner thinner at the corners and thicker in the centre of your eye.
Finally, those with downturned eyes can create the perfect wing for their shape by focusing efforts on the top lash and leaving the lower one bare. Start directly below the highest point of your arch, then think up and outwards. A slight upward flick of liner at the outer corners will open up downturned eyes.
As for what kind of eyeliner you should use, it comes down to personal preference, but a gel version offers more control than a liquid product.