Perfecting liquid matte lipstick application
Over the past few years Kylie Jenner has made a name for herself outside of being a reality TV star - she’s following in the footsteps of her older siblings like Kim Kardashian and branded herself as a businesswoman. Her latest effort is The Kylie Lip Kit, a collection of liquid lipsticks that dry down to a matte finish. The kits were a huge success after selling out instantly online in November, even causing the dedicated site to crash. But the high demand isn’t that big of a surprise - despite the celebrity name tagged onto it, liquid matte lipstick is one of the hottest trends in the beauty world, thanks to its long-lasting and fresh look. But liquid matte lipstick only works best if applied correctly, so here are some tips on how to rock this look, with or without Kylie’s lip kit.
When applying any sort of lipstick, moisturising is key. However, it’s even more important with matte products, which contain less moisture than glossy lipsticks and as a result, have a tendency to emphasise the imperfections of your lips. If you don’t have a lip exfoliator, you can put Vaseline on your lips and using a soft toothbrush, gently exfoliate to get those soft lips. Then, apply a lip balm and wait about five minutes until it’s completely absorbed before putting on the lipstick.
With matte products, the formula doesn’t bleed or run, so a lip liner isn’t necessary. Simply start by outlining your bottom lip with the matte lipstick, beginning in the centre and working outwards. Then, fill out the rest of your bottom lip with one swipe. Press your lips together to spread the colour and find your natural outline. Then apply lipstick to the top lip. If you want a more intense colour, add on another layer to get a dramatic look.
If you happen to go a little outside of your natural outline, you can simply correct this by putting make-up remover on a cotton swab and trace it around your lips. Then, use a lip brush and concealer to create a perfect line, to finish out the look that will last all day long.