Style & ShowbizBeauty

Perfect your primer

BeautyBy Sunday World
Perfect your primer

Using a primer to hold your make-up in place is nothing new, but like all good beauty trends it's been updated for the new season. Simply improving the longevity of your foundation isn't enough anymore; now we want primers which multitask. Why use several products when one will do, after all? Here we've rounded up some of the latest innovations to help you pick your perfect primer.

Moisture boosting

If your skin is feeling dry and dehydrated, give Dermalogica's new HydraBlur Primer a go. This is a blur product, which means that as well as helping your make-up stay put it gives an airbrushed look to skin - so the appearance of pores, fine lines and wrinkles is improved. It's also got moisturising properties to help skin which feels dry, but still mattifies so you won't be left looking shiny by the afternoon.


If you suffer from dull skin you might steer clear of primers, fearing they will leave you matte and lacking in lustre. Illamasqua's Radiance Veil is the answer to this one, as it was especially created to illuminate dreary skin. The primer has sparkles in it which look quite bright at first, but dull to a soft glow once a foundation is on top.

Flawless finish

We all need a little pep up now and then, and that's exactly what Elizabeth Arden's Flawless Start Instant Perfecting Primer offers. It's the one to go for if too many late nights have started to leave you looking tired - three out of four women who trialled it claimed it made them look five years younger.

Hangover happy

Now dry January is well and truly out the way, who doesn't like the odd night out? Unfortunately too much fun can play havoc with your face, leading to dull and grey skin which looks thin and dry. Too Faced's new Hangover Primer has coconut water, probiotics and skin revivers in it, so it works like a beauty injection right into skin. The result should be a brighter complexion which looks dewy and youthful.

Don't miss the lips

Clinique's new Pop Glaze sheer Lip Colour + Primer is a two in one product which offers pop of colour as well as a built-in primer. Bright lip shades that will stick around without the need for a special liner or top coat, plus they moisturise. What's not to love?

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