Style & ShowbizBeauty

Irish hairdresser wowing Hollywood's A listers

BeautyBy Eugene Masterson
Kendall Jenner is the latest star to use Easilocks
Kendall Jenner is the latest star to use Easilocks

A YOUNG Irish hairdresser has just landed Kendall Jenner as his latest client.

Kim Kardashian’s half-sister is now sporting hair extensions from the Irish-owned Easilocks company.

Kendall was introduced to Easilocks extensions by her swimwear model pal Gigi Hadid, who’s currently dating One Direction’s Zayn Malik.

Dublin hairdresser Shane O’Sullivan is the founder and owner of Easilocks, which is the only hair extension product which does not use heat or glue in its products.

Celebrities are lining up to use the company. Among the impressive list of stars who’ve worn his products are Jordan, Alex Gerrard, I’m A Celeb winner Vicky Pattison, actress Anna Friel (below), actress Margot Robbie and Les Miserables star Samantha Banks.

A string of well-known Irish faces have also beating a path to his door, including Gillian Quinn, Holly Carpenter, Samantha Mumba, Pamela Ryan, Sara Kavanagh, Amanda Brunker and Tiffany Stanley. 

“We’re delighted Gigi had discovered our product and is telling her American friends like Kendall,” beams Shane (30).

“Gigi is on the cover of Vogue and Sports Illustrated. She is Kendall’s best friend. We were contacted by their hairdressers in L.A. and they asked would we be able to get the hair for their clients as they heard so much about it.”

“Just before Christmas, Alex Gerrard flew me over to do her hair,” he reveals. “Steven is now obviously playing for L.A. Galaxy and she brought me over to help out. She is one of our earliest celebrity clients and we’ve become friends.”

Shane, from Clonee, Co. Meath, explains that his product is an “innovative system”.

He has been working with hair extensions for the last 10 years, but the brand Easilocks was established three years ago.

“After years working closely with our customers, we revolutionised the hair extensions with Easilocks – no more heat, no more glue, no more braiding,” he points out.

Shane started out as a hairdresser 15 years ago, having being taught by his father John in their family-owned salon.

“I’ve always been interested in hair extensions because we had clients who would come in and they would want to do something with their hair, but they wouldn’t have enough hair to create the style that they’d want,” he says.

“I worked with other brands down through the years, but there was always something that would let them down.

“When we started to do a lot of hair extensions in Ebana, we used to get a reputation as the ‘go to’ place for hair extensions. When celebrities were in Dublin they were recommended to come to us, that’s how the initial point of contact happened.”

“Women want extensions as it enhances their look, it gives them self confidence that they might not have with their own natural hair because your hair is your crowning glory, which is a weak spot for a female,” he stresses. “It’s quite a sensitive issue because if you look at celebrities in magazines and TV, nobody has crap hair or weak hair, it’s all full and long and voluminous.

“This is what they like to aspire to be, but unfortunately not everybody has been gifted with this type of hair naturally so we’re glad that we’re in a position that we can step in and enhance women’s hair temporarily, without damaging their own natural hair.”

As for Jordan: “She was in Dublin with an event and she contacted our salon. Then her own hairdresser started to work with Easilocks in London and she became a regular client.

When asked if the likes of Beyonce sports natural hair, he laughs: “Any celebrity that you can think of will have hair extensions, 100 per cent.”