Fragrance trends for A/W 16
A new season means new make-up for those in favour of something better suited to the winter months and party season. A lot of us also ditch our Spring/ Summer scents making way for more winter-suited smells.
With that in mind, London’s Heathrow Airport, which sells the most bottles of perfume anywhere in the U.K. (2.6 million bottles a year!) commissioned a new report highlighting trends from both the travellers passing through the airport and the wider fragrance behaviour from around the world.
To celebrate the scent-sational new findings, florist Larry Walshe created a stunning map of the world using 2,000 fresh flower stems. The floral masterpiece was on show to Terminal 5 visitors in September (16), but don’t worry if you missed out on seeing the spectacle, because we’ve got the scoop on all things fragrance this fall.
To start with, experts found the majority of Brits (43 per cent) will spritz from two to three go-to scents at any one time and won’t settle on a number one smell until they reach their mid-thirties. It was also noted that 16 per cent of women admit they feel stuck in a fragrance rut and stick to one perfume their whole lives.
The four key fragrance notes for AW16 have been identified as woody, fresh, oriental and floral. Now’s a great time to invest in a new smell, especially if you’re in the “stuck in the rut” category - with fashion houses and perfumeries getting ready for the Christmas period with some of their best offerings.
For the floral and fresh trend, try DKNY’s limited edition new scent Fresh Blossom Crystallized, which fuses together red fruits, rose water, honeysuckle, musk and sandalwood. Coach’s new Eau de Parfum hits the Oriental nail on the head with its floriental feel, as does Michael Kors’ Wonderlust scent, with the designer describing the perfume as “an infinite desire for adventure, romance, and discovery”.
If you want to get a mix of all these trends, try Estee Lauder’s Modern Muse Nuit Eau de Parfum - a floral, woody, oriental scent
Meanwhile, Jo Malone’s latest offering, Basil & Neroli Cologne, is set to become a new classic for the famed fragrance house. The fresh, fun and quintessentially British scent is the perfect pick for the emerging androgynous scent trend – 12 per cent of Brits are now interested in gender neutral fragrances, meaning both you and your man can share the same bottle.
The most popular scents around the world were revealed to be jasmine (28 per cent), lavender (27 per cent), rose (24 per cent) vanilla (20 per cent) and sandalwood (19 per cent). The perfumes that feature these notes are endless, but some new offerings include Tory Burch’s limited edition bottle of Fret Frenzy, an irresistible mix of jasmine neroli, grapefruit and peony, and Molton Brown Rosa Absolute.
Looking at specific brands, Gucci Bamboo, Dior Miss Dior and Jo Malone Pomegranate Noir, were called out as the of-the-moment aromas across the U.K.