Style & ShowbizBeauty

Birch water beauty

BeautyBy Sunday World
Birch water beauty

Move aside coconut and aloe vera, there’s a new “super water” in town.

Birch water is sending the health conscious rushing to local stores to pick up supplies of this sap, which contains a variety of minerals, including calcium and manganese. When fresh, it is a clear and uncoloured liquid, very similar to water, often slightly sweet with a slightly silky texture.

But birch water isn’t only for drinking, as a number of beauty brands are now using this hydrating natural sap in a variety of new products. For instance, skincare brand MADARA has embraced the goodness of birch water, cultivating the sap early in the spring from Nordic forests, right after the soil thaws and nature begins to re-awaken. Swapping regular water for birch sap, MADARA’s Age Defence Day Cream is designed to protect skin from environmental damage, while also stimulating the production of collagen. Another way to try birch water is through MADARA’s Cellular Nutrients Toning Mist. Spritz this birch-infused toning essence onto skin to refresh throughout the day.

Koh Gen Do has made white birch sap a key ingredient in its Cleansing Spa Water, a gentle make-up remover for all skin types. Infused with mineral-rich hot spring water and six essential herbs, this clever micellar water is fast becoming one of the Japanese brand’s most popular products.

After cleansing the day away, rehydrate with Bobbi Brown’s Hydrating Intense Night Cream. This concentrated cream contains white birch extract to maintain elastin, as well as a blend of oils to soften and comfort skin while you sleep, including jojoba, sweet almond, apricot, and shea butter. And birch is also being used to help tackle cellulite. Along with a Birch Body Scrub, Weleda have developed a Birch Cellulite Oil - a completely natural treatment for using on lumps and bumps, or particularly dry skin. Apply in a circular massage action over the thighs and hips to help enhance circulation and stimulate metabolism.

Cover Media