Nothing says summertime in a city quite like an overflowing beer garden. And while a tall, cold beer may quench your thirst, you’re unlikely to think about using it to beautify your body. But as more and more companies are turning to ale in their cosmetic products, we walk you through the latest phenomenon in beauty - from boozy body lotion to stout shampoo.
Beer shampoo bar
Looking for an eco-friendly, chemical-free, biodegradable shampoo bar that’s made with beer? Well look no further, as Beauty and the Bees has exactly what you’re look for. The Traditional Real Beer Shampoo Bar is all of the above and more, made from Tassie beer from the Dark Isle Brewery, this bar cleans hair gently and thoroughly. Beer is known to make hair bouncy, shiny and healthy (yes, really), and with the addition of plant and nut oils, your hair will never have looked better. We’ve heard about a drink going to your head, but in this case, it’s definitely a good thing.
Nothing says fresh hair quite like the smell of beer… No, that can’t be right?! Well Lush says it is, as shown in the ethical brand’s Cynthia Sylvia Stout shampoo. The formula is made with beer, vinegar and lemon juice, but far from recoiling in horror, you should be embracing this shampoo as it gives hair a glossy finish. The hair-boosting properties of beer have already been discussed, but add to that the cleansing goodness of lemon, and you have yourself a winner.
Boozy body lotion
American hipster brand Whiskey Ink & Lace have combined caffeine and booze for their Coffee and Stout Lotion, which targets both cellulite and skin elasticity. The coffee is the cellulite buster, thanks to its high antioxidant content, while the beer yeast gets to work strengthening skin’s suppleness. The 100 per cent organic body lotion is available online and promises to be just the thing thirsty skin needs.
Heading to Prague any time soon? Add a stop off at the Czech capital’s Beer Spa if you are. Beer spas first became popular in the Middle Ages, but aren’t quite as common these days. While there, guests can soak in a beer bath as they drink as much beer as they want. The use of hops, yeast and other natural ingredients cleanses pores, regenerates skin and hair, increases the pulmonary circulation (carrying blood from the heart to lungs and back again) and revitalises the nervous system. Cheers to that!