Liverpool ready to sign 'world's greatest players'
Liverpool chief-executive Ian Ayre has assured the club's supporters that they are willing to compete with their Premier League rivals to sign the world's top players.
Much of Liverpool's focus in the early weeks of this summer has been based around picking up bargains, with James Milner and Danny Ings among the free transfer deals Ayre has negotiated.
The big money deal to sign Brazilian striker Roberto Firmino confirmed that Liverpool are ready to spend big ahead of the new season, yet Sunday World columnist and Anfield great John Aldridge is among those calling for the club to target some big name stars.
Now Ayre has insisted Liverpool will spend the cash if the right players come onto their radar as he insisted his club could compete in the transfer market with teams that can offer Champions League football.
“I stood on the Kop for many years as a fan, and like everyone else I’d love to buy all the greatest players, regardless of price,” he told the League Managers’ Association magazine The Manager.
“But, as we saw under the club’s previous ownership, things can all go very wrong financially. Then people will hold you accountable for not running the club in the right way.
“You can’t work that way. You have to have a very detailed, thought-out plan and ensure everyone buys into it and adheres to it. That is what we have been doing and will continue to do.
“It doesn’t mean we are not investing in or buying good players; we are just doing it in a smart and sustainable way.
“We may not be competing in the Champions League this year but we are still making progress as a club and continuing to add quality to our squad.
“We are also improving financially, which means that as we go forward with the plan we will have more resources and will be able to invest more than we have in the past.”
Aston Villa's Christian Benteke and Real Madrid forward Karim Benzema are some of the high profile stars who are rumoured to be on Liverpool's wanted list.