Video: Powerful road safety ad warns drivers to check their tyres

A still from the hard-hitting ad
A still from the hard-hitting ad

A hard-hitting new ad from the Road Safety Authority is aimed at making sure motorists look after their tyres as new figures reveal defective tyres were a factor in 71 road deaths between 2008 and 2012

The new ad, called 'Never Let Go' is up the high standard of recent campaigns and it is hoped the impact will make drivers care more about the only bit of your vehicle that touches the road.

The ad is released on the same day that the RSA revealed a number of shocking statistics around tyre wear and its role in serious or fatal road accidents.

  • Of 858 fatal collisions in Ireland between 2008 and 2012, motorised vehicle factors contributed to 101 collisions (12%)
  • Vehicle factors were a contributory factor in 12% of all collisions. Of these tyres were the main contributory factor accounting for 8%.
  • Of collisions where vehicle factors were noted the condition of tyres accounted for almost two thirds (64.1% or 66) of collisions
  • Defective tyres were more prevalent in single vehicle crashes (74.1%) when compared to multiple vehicle crashes (57.6%)
  • 111 people lost their lives and 30 were seriously injured in collisions where vehicle defects were a contributory factor.
  • 71 people were killed and 19 were seriously injured in a collision where a vehicle had defective tyres as a contributory factor.
  • 18 people were killed and 6 were seriously injured in a collision where a vehicle had defective brakes
  • 17-24 year old drivers accounted for almost half (47%) of fatal collisions involving defective, worn, over or underinflated tyres
  • The highest proportion of drivers with defective tyres were in Donegal (18.2%), followed by Cork, Kerry and Wexford (9.1% each)
  • Losing control on a bend on a regional road and on a road surface that was dry at the time were typical scenarios noted in the investigation reports.

Minister for Transport Paschal Donohue also said that work was being done so that the problem would fall under the penalty points system.

"This report highlights just how important it is that every aspect of a vehicle, whether a car, truck, van or motorcycle, is in proper, roadworthy condition. None of us can predict what will happen when we use the roads – we may encounter other drivers behaving poorly, or weather conditions could be particularly bad. But we can take personal responsibility for ensuring our vehicle is properly maintained so that we can rely on our tyres responding to the conditions as they should or our brakes working when they need to. To highlight how critical this is to our safety on the roads, work is currently on-going to bring the offence of defective and non-roadworthy tyres within the penalty point system. So I would urge people to take preventative measures by checking their vehicles regularly and ensure they are roadworthy.”