Tragedy as three men die after being pulled from the sea
Three men have died after being pulled from the sea on the UK's hottest day of the year.
Emergency teams were called to reports of the three needing urgent medical aid at Camber Sands, near Rye, East Sussex, at about 2.15pm, the Maritime and Coastguard Agency (MCA) said.
A Sussex Police spokesman said: "The three men, who have not yet been identified, sadly died despite efforts to save them."
Beachgoers were being urged to stay out of the sea as medics helped the three people.
It is the second serious incident to take place recently at Camber Sands, which with its sand dunes has long been a popular destination for beachgoers.
Last month 19-year-old Brazilian Gustavo Silva Da Cruz died after getting into difficulty while swimming in the sea there.
Mr Da Cruz, who was visiting family in Croydon, south London, was one of three men who got into trouble. The two others, who were not connected to him, included a man aged 35 and his son aged 17.
The Camber Sands deaths came as police said that a two-year-old girl who was swept into the sea with her father had also died in hospital.
Mckayla Bruynius died at Bristol Children's Hospital on Tuesday night, having been caught by a large wave at Fistral beach in Newquay, Cornwall, last Friday.
Her father, Rudy Bruynius, was also killed, during a weekend in which a total of six people were killed in tragedies around the coast.
One eye-witness at Camber Sands, Natalja Taylor, 30, who was on a day-trip with her husband, said police were driving up the beach with a loudhailer urging people to stay out of the sea.
She said: "We were sat on a hill a bit further away and we saw three people being pulled out of the water. I think the people who rescued them were regular people, not emergency personnel.
"We don't know what condition they were in. There were so many people there. They were still on the beach when we left.
"Police drove on to the beach with a loudspeaker, telling people not to go into the water until further notice. They also taped off a huge chunk of the beach so no-one could get near it.
"It's pretty scary. I'm not sure how it happened. We decided not to go into the sea after seeing warning signs about some kind of fish. It wasn't particularly windy down there, it was just a hot, sunny beach day.
"There was a lot of people on the beach, particularly for a weekday. We're now just hoping that everyone involved is okay."
The Lydd and Lee-on-Solent-based UK Coastguard search-and-rescue helicopters were also scrambled to the scene, along with an air ambulance. An RNLI lifeboat from Rye and Coastguard rescue teams are also there.