Political advisor PJ Mara has died aged 73

PJ Mara
PJ Mara

Former political strategist and lobbyist PJ Mara has passed away at the age of 73.

Charles Haughey's enforcer and close confidante had been in hospital since late last year and died overnight.

He was regarded as the 'king of spin' and played a central role in the careers of both Mr Haughey and Bertie Ahern.

In 2013 he became a father for the second time and had continued to work and travel extensively for Digicel.

Mr Mara will be best remembered as Mr Haughey's trusted political advisor who was regularly mimicked by comedian Dermot Morgan on RTE's Scrap Saturday in the early 1990s.

He also served as a senator for a brief period between 1981 and 1982 after being nominated by Mr Haughey.

His notoriety in Irish politics began to grow between 1983 and 1987 when he filled the roll of press secretary to Fianna Fáil.

In 1987 he was appointed Government Press Secretary and remained in that position until 1992 when he moved into the private sector.

However, he returned to Fianna Fáil as director of election to help Bertie Ahern secure a history three election wins in 1997, 2002 and 2007.