WATCH: Two-year-old ‘kills it’ as DJ, nabs sponsorship deal
A two-year-old boy has become an internet sensation after emerging as South Africa's youngest disc jockey.
DJ AJ has won sponsorship deals on the back of his performances, most recently at a shopping centre in Johannesburg where a crowd gathered around the toddler as he bopped his head to the beat, his large headphones slipping off.
Oratilwe Hlongwane is still learning to put together words but the boy is already able to select and play music from a laptop and has become a viral phenomenon on South Africa's social media.
His mother, Refiloe Marumo, credits his father's decision to buy an iPad for his then unborn son. Glen Hlongwane planned to download educational apps to speed up his child's education. Hlongwane, a gymnastics coach and aspiring DJ, also downloaded a disc jockeying app for himself.
At about a year old, DJ AJ learned how to manipulate the gadget. Not satisfied with number recognition games, he began to fiddle with his father's DJ app.
The parents were amazed when their son, still in nappies, repeated what he had learned on the app on actual DJ equipment, playing with sound effects and bouncing between songs. A mobile phone video of him playing went viral and now DJ AJ has nearly 25,000 Facebook fans.
His new-found fame has brought special appearances and sponsorship deals many older DJs dream of.
But celebrity has also brought some criticism as some accused his parents of abuse and profiting from their child's precocious ability.
"I'm not going to exploit my kid," said his father. DJ AJ's parents will not allow him to play in clubs or at parties.
Hlongwane and Marumo are adamant that they will not force their son to be a DJ when he grows up, but say they believe his affinity for electronic equipment will probably decide his future.
Hlongwane said: "I can see a future Bill Gates here."