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Leap throat: Model in Government transport add campaign is X rated gay porn actor

NewsBy Eamon Dillon
Joe Kearney
Joe Kearney

The face of a government ad campaign aimed at getting the public to buy discounted travel passes is a hardcore gay male porn star.

As part of his day job, Joe Kearney regularly features in the X-rated gay-sex movies – under his stage name of Tom Long – where absolutely nothing is left to the imagination.

However, the Kerry native may be more familiar to city commuters as the face of an ad campaign for the multi-purpose public transport Leap Card.

The poster, emblazoned with the logo “With Leap Card ‘Mini Me’ goes free”, was aimed at promoting family travel.

Dressed in a knitted jumper and jeans, Kearney’s bushy beard adds to a hipster-family look in the advert.

Joe poses on gay website

However, his work with UK Naked Men and Hard Brit Lads features far less clothes, in which he takes part in steamy sex scenes with other men.

A profile on the Hard Brit Lads website describes Kearney as a “rugged” Irishman.

It goes on to say: “Super handsome Irish lad, Tom Long, has strong, dark, rugged features, with piercing eyes and a square jaw. And a massive package in his shiny sport shorts.”

At least one punter liked what he saw online, commenting: “I’m really digging this guy! In comparison to all the other porn actors out there he looks so, average! Realistic! And I like it.”

Kearney, who now lives in Amsterdam, declined to comment on his current career and his decision to move into the gay porn movie industry.

When contacted by the Sunday World Transport for Ireland didn’t respond to a query about the Leap Card advertising campaign.

Kearney previously fronted the Gay Nation show on City Channel before the cable station shut down in 2012.

Aimed at the gay, lesbian, bisexual and transgender community, the programme set out to look at “serious issues affecting Ireland’s gay community, including legislative happenings, male and female health, personal security and the legal status of LGBT couples”.

The show also featured items on fashion, books, gossip and reviews of “the best places to eat, drink, dance and to meet people”.

“It’s not just for gay people, many of the issues the programme will look at will interest the hetero community,” said Kearney at the time. 

“So much of what is happening in this country is of interest to all people, regardless of their sexual persuasion and we intend to reflect that – but first and foremost, we will be gay in outlook.”

Kearney also worked for a while with a Dublin radio station and has actively supported various charities by taking part in fundraising events, according to an acquaintance. He also has a Masters degree in drama.

“I don’t know why he would spend all that time doing his Dramatherapy MA and then do this. He comes from an acting background, but you don’t really need that for his latest venture,” said a friend.

He’s certainly not the first high-profile Irish person to embark on a porn career.

Kearney appears in a Government add for the Leap Card.

The Sunday World previously featured former Wexford hurler Greg Jacob, who starred in an adult movie in 2010.

He was one of 10 Irish men to appear in the series entitled Tanya Tate’s Sex Tour of Ireland.

In each episode, amateur porn hopefuls, who were not paid for their performances, have sex with the star in a cramped camper van.

The men all had to sign a contract agreeing to allow the footage be shown no matter how they performed on camera.

Jacob later released a statement describing his decision to sign up for the porn flick as naive.

Troubled GAA star Cathal McCarron also hit the headlines when he featured in a gay porn movie last year.

The adult film was available on a well-known, pay-only gay porn site where ‘straight men’ are convinced to engage in sex acts for cash.

He was later flown back to Ireland and checked into a rehab facility, to treat his gambling addiction. It emerged that McCarron had been paid €2,000 to take part in the movie, which he took part in after running up gambling debts in London.

The GAA community rallied around McCarron, who has since worked his way back into contention for a place on the Tyrone team.

The first ‘professionally’ made porn movie in Ireland was Rude Britannia’s ‘F***ed in Ireland’ in 2004, which sparked two follow-up movie 
releases.