Ballyhaunis buzzing again as business owners take brand across the globe
Ballyhaunis has been literally put on the world map – after the Mayo town’s new brand has been spotted at iconic landmarks including Buckingham Palace, Sydney Harbour Bridge and Times Square.
The slogan ‘Go Ballyhaunis’ has clocked up thousands of air miles with residents of the town over the past two months.
The ingenious marketing ploy to brand the town – which has seen its red and black logo stamped on T-shirts, bumper stickers and signs – was dreamed up by local businessmen in April to help revive the rural town, which has been hard-hit by the recession.
Now over 56 local businesses have signed up to the Go Ballyhaunis campaign, which has its own Facebook and Twitter account that has had millions of views.
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