Supermodel Naomi Campbell pops into Dublin to become Newbridge Silverware ambassador
INTERNATIONAL supermodel Naomi Campbell breezed into Dublin today to be unveiled as the new face of Newbridge Silverware.
The Londoner – who was once engaged to U2’s Adam Clayton - will work with Newbridge Silverware to launch its ‘little blue box’ campaign and to promote its new and existing collections over the next two years.
The new campaign will focus on the surprise and delight of giving or receiving a gift in the iconic Newbridge Silverware blue box no matter what the occasion.
“I am thrilled to be here in Ireland for this announcement,” said Naomi.
“When I was initially approached by William Doyle and his team, I was instantly intrigued by the Newbridge Silverware story.
“I was fascinated by the company’s heritage having evolved from a premium cutlery manufacturing business to one of Ireland’s biggest jewellery and homeware brands.
The design, creativity and craftsmanship associated with all the products made by Newbridge Silverware is really impressive.
“For me this partnership is about making affordable, quality design available to style lovers all over the world. I look forward to working with Newbridge Silverware to help tell their story over the next two years.”
Commenting on the announcement, William Doyle, CEO, Newbridge Silverware said:
“We are delighted to today reveal Naomi Campbell as the new face of Newbridge Silverware. As one of the most beautiful and recognisable faces in the world, Naomi embodies grace, style, beauty and strength and is the ideal fit for us.
Working with Naomi, we want to take our brand to a new level and continue to grow our appeal both in Ireland and internationally.”
“Our new campaign will focus on the joy of giving or receiving a gift from Newbridge Silverware. It doesn’t matter what the occasion is, when you receive a gift in our famous blue box, be it homeware or jewellery, you know it will be something special.”