ColumnistsDaragh Keany

My favourite season is almost here

Daragh KeanyBy Daragh Keany
My favourite season is almost here

However, when it gets down to the live shows my interest levels disappear completely. Wifey insists on it always being on but my attention tends to be directed to my phone or iPad lately.

But that changed last night. Did you see it? In the middle of the over-hyped performances from Cowell’s latest batch was an ad that stirred my senses.

Any regular reader of this column will know that I love Christmas. It can’t come early enough as far as I’m concerned, so when the Sky Movies ‘Step into the adventure this Christmas’ ad came on the telly I was hooked.

It seemed to go on for ages, catapulting the lead actress right into the middle of several famous movies and catapulting me into
full-on Christmas mode.

Previous years have proven that a well-thought-out 30-second promo for a high-street shop can become a global viral within hours. Just look at any M&S or John Lewis ads since 2010.

Well, there’s a new kid on the block and it comes in the form of Sky Movies’ young star Rosie.

The whole thing has become a competition to create the biggest and best Christmas ads. It’s like the Super Bowl but with more Santa and fewer wardrobe malfunctions.

And I love it.

Of course – curmudgeons, fuddy-duddies and Scrooges out there will hate this new trend and think I have lost my marbles.

I don’t care. Just 47 days to go until the big man comes down the chimney.

Thank you Sky Movies.