Buy a shield from ISPCC and stand up to bullying

Roz and Jamie with Charlie Dineen, a student from St Patrick’s Cathedral School in Dublin
Roz and Jamie with Charlie Dineen, a student from St Patrick’s Cathedral School in Dublin

Jamie Heaslip and Roz Purcell were on hand to launch the ISPCC's 2016 campaign to 'Stand Up to Bullying'.

The famous faces were in attendance to raise awareness with the public and to grab their support for the campaign by buying a bangle in Penneys’ stores nationwide.

Last year, the Penneys bangles raised over €36,000 for the Shield Anti-Bullying programme and this year the ISPCC bangle features the shield pendant with a bangle for women and a band for men, both featuring the blue Shield colour.

The bangles cost just €2.50 and you can also buy Shield pins, which cost €2, at all Penneys outlets nationwide.

All profits will be donated to the ISPCC Shield programme.

Speaking at the launch Leinster and Ireland rugby star Heaslip said: “I am so proud to be an ambassador for the ISPCC and delighted to lend my support to the Shield campaign this year. The funds for this campaign go to an incredible cause, helping to take on the issue of bullying in schools across the country. Get down to your local Penneys and help us stand up against bullying.”

SPCC Campaign Ambassador Roz Purcell stated: “The anti-bullying cause is very close to my heart so I am especially proud to be involved in the ISPCC’s Shield campaign. I plan on wearing these lovely bangles from Penneys to support Shield – I believe in this cause, what you wear can really make a difference in other people's lives. 

The ISPCC’s Shield Anti-Bullying Programme includes the Shield My School Tool and Shield My School programmes, which supports schools, crèches and clubs to develop enhanced anti-bullying measures, working with classes, teachers, creches and childcare workers together to raise awareness of bullying and its impacts and how it can be reduced and effectively guarded against.

In 2015, 19 Shield Flags were awarded to primary and secondary schools as well as Youthreach Centres who have completed their anti-bullying programme and achieved a high standard in this work.

All schools and clubs who wish to strengthen their preventative approach to bullying can find out more about the ISPCC’s Anti-Bullying Shield Campaign at