Apple launches new iPhones, large iPad and Apple TV streaming box
Apple has officially announced the launch of a new, bigger tablet computer called the iPad Pro.
The firm's chief Tim Cook called it the "biggest news in iPad since the iPad" as he unveiled the Pro, which will have a 12.9 inch screen.
The screen resolution on the new iPad Pro will be better than that of a MacBook Pro, says Apple, as Mr Cook called it "our vision of the future of personal computing".
The iPad Pro will also be the first to have four speakers in it - one in each corner of the device. It will also come with a keyboard, built into a new case. This is a similar layout to Microsoft's extremely popular Surface tablet.
The Apple rival even made a surprise appearance at the announcement - giving a demo of Microsoft Office working on the Pro.
The iPad Pro will also come with a stylus - called the Apple Pencil. This is despite late Apple co-founder Steve Jobs famously once saying: "If you see a stylus, they blew it."
The announcement came during a live event in San Francisco, where Apple also showed their new found love of fashion will continue, as the Apple Watch maker confirmed a new "fall line" of watch straps for autumn.
Apple said the iPad Pro will go on sale in November, in three colours and with prices starting at 799 US dollars.
The firm also announced the iPad mini 4, which Apple's Phil Schiller said has the same internals as the larger iPad Air 2, but in the mini's size.
A much rumoured revamp of the Apple TV will also be carried out, with Apple's voice assistant technology Siri now integrated.
Mr Cook said: "Our vision is simple and perhaps a little provocative. We believe the future of TV is apps, and it's already started."
The Apple TV's interface has been rebooted, and Apple also showed off a new remote control that comes with a touch area so users can apply swipe gestures to navigate through the various screens.
Apple's Eddy Cue showed how Siri's voice search can be used to look for a programme by name, as well as category and even actor. The results will also show you the different services a programme or movie is available on.
Apple Music and the firm's App Store have also been added to the new box. A showreel of games was also shown on stage, using the touch remote as a controller.
It can even be used in a similar way to a Wii controller, with motion also being registered.
The update will look to compete with Amazon's hugely popular Fire TV box, which also offers voice search functionality.
The new Apple TV remote can also be charged and will come in two storage sizes - costing either 149 or 169 US dollars.
Mr Cue confirmed that it will start shipping in "late October".
The worst kept secret in technology - the iPhone 6s and 6s Plus - were also confirmed, and they will come in rose gold for the first time.
Leaked images had suggested the new colour finish, and the rumoured pressure sensitive screen was also confirmed.
Called 3D Touch, it works by offering different shortcuts when you press on things on the phone's screen with different levels of force.
Mr Cook called the iPhone the "most loved phone in the world" in his introduction, and said the new iPhone would continue that.
The new pressure sensitivity enables users to navigate more easily, Apple said, not only offering shortcuts for common features - you can post to Twitter without opening the app - but also moving between apps.
As well as the pressure sensitivity, the Touch ID fingerprint scanner has been updated and made faster, and the new "Hey Siri" command to use the digital assistant without pressing the home button.
The camera has also been redesigned and is now 12 megapixels, up from iSight on the iPhone 6. The new camera also enables users to film and edit in 4K.
A flash - created by the screen - has been added to the front-facing camera, which has been boosted to 5 megapixels too.
A new feature called Live Photos - which turns a single image in to a short moving picture by using 3D Touch was also revealed. The new feature captures a short period before and after you take a photo to create the animation.
Apple confirmed that the iPhone 6s will start at 199 US dollars, with the larger 6s Plus starting at 299. Pre-orders will begin on September 12, with the new devices going on sale on September 25.