€117 million boost to UK pubs thanks to Rugby World Cup
Thirsty Rugby World Cup fans will give pubs a massive financial boost as they quaff an extra 25 million pints during the tournament, it has been claimed.
The British Beer & Pub Association (BBPA) estimates that more than 2.5 million people will catch at least one match down the pub, with the increased activity worth around £86 million (€117m) in beer sales alone.
Unsurprisingly most of this drinking will be done by UK residents, who will account for 20 million of those pints.
The BBPA stressed it would be working with the police and local authorities and has also released guidelines for pubs on how to ensure a safe and successful tournament.
BBPA chief executive Brigid Simmonds said: "The Rugby World Cup is a great opportunity for pubs and they will be making the most of it. Apart from actually being there, nothing can match the atmosphere of the Great British pub when it comes to big matches.
"And for those visiting the UK for the tournament, the pub is a huge attraction."