Sam Fox did Celebrity Big Brother for dead partner
Sam Fox's late partner told her to do 'Celebrity Big Brother' before she died.
The former glamour model was left heartbroken last year when her long-term partner Myra Stratton - who was also her manager for 16 years - sadly lost her battle with cancer but, despite her pain, she felt she had to take part in the reality TV series this summer because her lover wanted her to do it.
Speaking to The Sun newspaper, Sam explained: "Myra wanted me to do this. We saw the producers two years ago when Myra got diagnosed. Before she died she told me she wanted me to do it."
Sam has snubbed the chance to take part in the Channel 5 show every single year but finally agreed to join the house for four weeks this year after bosses reportedly slapped down an eye-watering amount of cash.
A source said recently: "Every year Sam's name is bandied around in ideas meetings and every year they try hard to get her but she turns it down. But they've finally managed to tempt her on board for the new series.
"She's never lost her earning power even more than 30 years since her Page 3 debut but anyone would struggle to turn down hundreds of thousands."
Meanwhile, although Myra will always be in her heart, Sam has wasted no time finding love again as she's now romancing Linda Birgitte Olsen and is planning to jet to Norway once she leaves the infamous house to see her.
Sam said earlier this week: "We are very, very happy, but it is early days yet."
The 50-year-old blonde bombshell is hoping to spend eight days in Oslo with Linda - who is the mother of twins - once she leaves the abode next month before returning to London to start work on tracks for her new album.