ITV to compete against Strictly with new dancing show - report

ITV to compete against Strictly with new dancing show - report

ITV are reportedly planning to "blow Strictly out of the water" with their new dancing show.

The BBC have enjoyed huge success since 2004 with Strictly Come Dancing, which sees celebrities paired with professional dancers to compete on a weekly basis for the coveted Glitterball trophy.

But now competitor ITV are apparently hoping to overtake Strictly's popularity with their upcoming series Dance Dance Dance, set to air early next year (17).

According to The Sun newspaper, ITV are ploughing millions of pounds into the new series, which will also have a line-up of famous faces as well as featuring "mind blowing special effects".

"For the past 12 years ITV has seen Strictly pull in massive ratings and gain a huge fan base of all ages," a source told The Sun. "But ITV have finally decided it’s time to hit back and splash the cash on a super flashy show called Dance Dance Dance, which they bought from the company behind The Voice.

"Dance Dance Dance’s budget will blow Strictly out of the water as producers are planning to incorporate revolutionary special effects and recruit some huge names.

"This new launch will certainly unsettle the BBC as Dance Dance Dance has the potential to knock their flagship show."

The show will see celebrity contestants pair up with someone they are close to, such as a best friend, spouse or relative. These duos will then try their utmost to perform an iconic routine, with the magic of the moment increased thanks to special effects which will "mimic the original setting of the dances and create a 3D world around the performance".

Similarly to Strictly, the show will feature an expert panel of judges who will send home one celebrity pair every week.

"The format of stars selecting their own partners is particularly appealing for the celebrity contestants as, unlike the curse of Strictly, no relationships are threatened," the source added.

"Celebrities will be given the chance to actually spend time with those close to them but ITV are also hoping this dynamic will create strops between husbands and wives, brothers and sisters."

Filming is expected to start on the series later this year (16).

- Cover Media