Gary Barlow 'not worried about Let It Shine and The Voice competing'
Gary Barlow isn't concerned with fuelling any rivalry with ITV show The Voice as he prepares to launch his own TV talent show, Let It Shine.
The Take That frontman is heading up the contest, which looks for the stars of a new musical The Band, based on the group's hits, which will begin rehearsals later this year (17).
Gary is joined by Dannii Minogue, Martin Kemp and former Glee star Amber Riley on the panel of the programme, which premieres this Saturday (07Jan17).
But while The Voice U.K. will also be debuting on ITV on the same night, with an overlap on times, Gary won't be worrying about which show is more popular.
"I've got to be honest with you. It's the same with music - I don't look right or left - I just concentrate on what we are doing and try and make it the best quality it can be," he told the BBC.
Gary also said he doesn't think his new programme should be judged on how well it does in terms of viewer ratings, because they are no longer as relevant as they used to be.
"I think people are ingesting TV in a different way now. That old system of ratings shouldn't really apply any more," he explained.
"But I think people are still loving, downloading and buying music and listening to music more importantly. And I think people are ready for a new Saturday night experience."
Let It Shine, hosted by Mel Giedroyc and Graham Norton, will run for eight weeks following Saturday night's premiere. And while TV talent competitions have seen a decline in popularity over the past few years, Gary is confident Let It Shine has what it takes to entertain viewers.
"I think it's incredibly exciting," he said. "It's something I haven't done before. I've done lots of things in my career. But this feels like something new.
"And I have to say I think Saturday night needs a new idea at the moment. And I think this could be it."
- Cover Media