Video: The new John Lewis Christmas ad is released
After much anticipation the real John Lewis Christmas advert has finally landed.
The advert, which has come to be recognised as signalling the start of the festive season, has made a celebrity out of its leading man... Buster the boxer dog.
John Lewis has already released two ten-second teaser clips of its Christmas advert this week to build up excitement and now we can finally see the ad in full .
Last year, one of their marketing representatives admitted, their narrative of an old man being banished to the moon was “a bit sad” so, the British department store chose humour this year instead.
And, for the first time, John Lewis has featured a black family in the advert - including a six-year-old girl called Summer from London who is beaten to her trampoline present by Buster the dog on Christmas morning. It also features bouncing badgers, foxes and hedgehogs.
There is still a little element of sadness in the advert and it comes from the soundtrack. John Lewis chose Randy Crawford's One Day I'll Fly Away and the melancholic lyrics complement the international feeling of anxiety, following Donald Trump's US election win yesterday. Although when the team put the ad together, we doubt they had any idea that a Donald Trump presidency could ever be a reality.
Earlier in the week, a British teenager tricked the world by posting a video claiming to be John Lewis’ annual Christmas ad. It became a viral hit and the 17-year-old, Nick Jablonka, was offered a job in a top public relations agency.
He had originally created the ad as part of his coursework for secondary school but UK PR firm W Communications reached out to Nick following the video’s international success, according to The Mirror.
A spokesperson for the agency said the video captured something that many brands around the world have failed to.
“Advertising agencies are paid billions by brands to try and replicate exactly what Nick, aged 17, has managed to do with his fake John Lewis ad,” the spokesperson told the publication.