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The Smirnoff Sound Collective release film Discwoman

TrendingBy Sunday World
The Smirnoff Sound Collective release film Discwoman

Smirnoff's international music platform The Smirnoff Sound Collective has launched a new documentary entitled 'Tribes: Discwoman'.

In the wake of International Women's Day (09.03.16) the vodka company has announced the release of the 12-minute-film - which is available to watch on their YouTube page - that aims to shine a spotlight on female DJ talent and issues of equal pay and opportunities for women in music.

Justin Medcraft, Smirnoff's Global Senior Brand Manager, said they want the service to be the "the biggest contributor to the inclusive nature of electronic music culture" and added: "With International Women's Day, we are fulfilling that commitment by using our global platform to celebrate diversity in a way that inspires positive conversation within music and how the culture truly becomes better when everyone is included."