"That" dress inspires domestic abuse awareness campaign

Campaign: "Why is it so hard to see black and blue?"
Campaign: "Why is it so hard to see black and blue?"

A two-tone dress has been used in a domestic violence awareness campaign following a global debate over the colour of a similar outfit.

The frock divided opinion last week across social media, with some people viewing it as black and blue and others claiming to see white and gold.

The Salvation Army in South Africa has now used an image of a woman covered in bruises wearing a white and gold dress alongside the caption: "Why is it so hard to see black and blue?"

A picture of the £50 knee-length dress was first posted online by Caitlin McNeill, 21, from the Scottish island of Colonsay.

Although Birmingham-based Roman Originals describe the dress as being royal blue and black, friends of Miss McNeill had noticed several different colours in the garment.

The online furore surrounding the dress saw the hashtag #TheDress trending worldwide on Twitter last Friday.

Celebrities including reality TV star Kim Kardashian, her rapper husband Kanye West and singer Taylor Swift were among those who tweeted their view.

A spokesman for The Salvation Army said: "The Salvation Army sees the devastating effects of domestic violence on women, men and children every day. We support people who are affected in our human trafficking work, our specialist services, Lifehouses and community centres.

"We know that one in four women are victims of domestic violence in the UK; this innovative and powerful campaign by The Salvation Army in South Africa highlights that domestic violence is often overlooked by society. We hope this image helps people to see the true impact of this crime."