Super Mario to make iPhone debut
Some of the biggest cheers of Apple's live event came when the tech giant was exploring new links with big-name trends.
The first was Tim Cook opening the show by taking part in Carpool Karaoke with James Corden, before gaming giant Nintendo was revealed as the partner in two major new apps.
First it was announced that Super Mario, one of the biggest gaming franchises of the last 30 years, would be coming to the App Store for the first time in a new game.
Super Mario Run will see players help guide Mario through a series of levels, jumping, dodging enemies and collecting coins along the way.
The phenomenon of 2016 - Pokemon Go - was also announced as an upcoming app on Apple Watch for the first time, meaning users will be able to track their stats and Pokemon from their wrist.
The Apple Watch will vibrate when users near Pokemon and PokeStops and will also track eggs, telling users how far they have walked and how far they need to go to hatch an egg.
Both games will be rolled out before the end of the year, Apple said.