Smirnoff vodka supports LGBTI community with limited edition bottles
Smirnoff vodka has unveiled its Pride flag-inspired bottles.
The drinks firm has teamed up with Dawn O'Porter's fashion brand, BOB, to celebrate inclusivity and 2016 Pride in London by releasing 500 limited edition bottles in colours of the Pride flag.
Each bottle features the Love Wins print from BOB's Equality Collection and portrays a variety of relationships today, celebrating inclusivity and equality for all.
Dawn O'Porter said: "I'm so thrilled that BOB and Smirnoff are working together on this Love Wins Campaign. As brands we share the same ethos that true equality will make the world a better place, and that starts with love."
As part of its support for 2016 Pride in London, Smirnoff is also sponsoring the official Pride in London after-party, 'Smirnoff Pride at Night,' where fans can sample delicious Smirnoff cocktails.
Fans wanting to get their hands on the bespoke bottles, RRP £19.95, can visit www.whiskeyexchange.com
For every bottle sold, Smirnoff will donate a percentage to the LGBTI charity, R U Coming Out, which aims to inspire and support people to be themselves.