Maltesers become UK's favourite chocolate treat

TrendingBy Sunday World
Maltesers become UK's favourite chocolate treat

Maltesers have become the UK's favourite chocolate treat.

The title was previously held by Cadbury Dairy Milk although sales have plummeted by £8.8 million in the last year to £44.6 million, while a whopping £49.7 million was forked out on the chocolate honeycomb balls, up £2.6 million on last year.

The news comes from data analysts IRI, whose head of strategic insight-retail, Martin Wood told Confectionary News: "It comes after Mars introduced bar format Maltesers Teasers in March 2013.

"Mars as a manufacturer has always been strong in the convenience channel so it is no surprise that this channel is showing strong growth for them."