Louis Walsh shows the world his boogie
LOUIS Walsh may not be returning to our screen for the new season of the X Factor when it kicks off this week, but that doesn't mean the music mogul can't show the world his new found boogie.
Walsh is now starring in an hilarious TV commercial for Cadbury’s, in which he can be seen dancing and miming in his kitchen to Baccarra’s ‘Yes sir, I can boogie’.
After his little stint the mogul picked up his phone and announced: "I'm back".
Last year Eamon Dunphy and Johnny Giles’s starring role on Cadbury’s #FreeTheJoy ad became a huge viral hit and the chocolate makers hope the Mayo man will have the same magic.
The 60 second advertisement featured as a one-off spot across TV3, RTE and UTV tonight and the video was then immediately launched across Cadbury Ireland’s social media channels.
The video serves as the launch of Louis’s role as a Cadbury Dairy Milk brand ambassador, which sees him feature in the TV stings as part of the Cadbury sponsorship of The X Factor on TV3.
“I’ve always been a huge Cadbury fan and this has been a really fun campaign to work on,” raves Louis.
“I loved Eamon and John’s video last year and knew I had a tough act to follow but I was definitely up for the challenge! I think I proved I can boogie!.”
Shane Guest, Senior Brand Manager with Chocolate, Mondelez International, commented: “Following the success of Dunphy and Giles video last year we knew that seeing iconic Irish personalities boogie was a great way to bring this initiative to life for consumers.”
“Louis brought a wonderful sense of fun and a great sense of humour to the project and was an absolute pleasure to work with. He gave each dance move loads of time to make sure he got it right…or maybe he was just really enjoying his boogie!.”
This is not Louis’s first TV commercial though, as he had his body painted orange a couple of years ago for an ad for Tango cordial.
And viewers will also see him this weekend as a cleaner in a sendup of himself as a promo for the new series of the X Factor, showing he has no hard feelings after being axed after a 11 year stint.
For those who don't remember last year's advertisement: