Jonah Lomu stuffed into vending machine in north Dublin
Rugby legend Jonah Lomu found himself inside a vending machine in Harry Byrnes’ pub in Clontarf, Dublin 3, as part of Heineken’s ‘It’s Your Call’ Rugby World Cup 2015 campaign.
The Kiwi great, whose 15 tries in the competition propelled him to worldwide stardom during an illustrious career, had a surprise or two in store at the venue.
Guests at Harry Byrnes were shown what they believed to be a regular vending machine which offered some brilliant customised gifts.
Little did they know that that a 6” 4-inch, 18 stone, Jonah Lomu was crammed inside, until Ireland rugby hero Shane Horgan arrived to reveal the Kiwi-in-the-box.
“This Heineken video was a lot of fun to shoot! The Irish are known for their sense of humour across the world, so I was delighted to put that to the test. Seeing peoples’ faces as they tried to figure out what was going on was a real highlight”, said Lomu.
The 'It's your call' campaign gives rugby fans the once-in-a-lifetime opportunity to be at the pre-match coin toss at an Ireland match during the tournament this autumn, right next to the team captains, moments before they do battle
All Irish rugby fans have to do to be in with a chance of winning one of these world-class prizes is enjoy a Heineken® at participating pubs and off-licences.
Here, they are given a coin with a code on it. They simply use the code to play an online coin-flip game where they could win one of thousands of pieces of official merchandise, or it could lead them all the way to the coin-toss at an Ireland game at Rugby World Cup 2015.
The exciting campaign gives rugby fans the once-in-a-lifetime opportunity to be at the pre-match coin toss at an Ireland match during the tournament this autumn, right next to the team captains, moments before they do battle.