Irony: Quitting social media video clip goes viral with over 20 million views
I enjoy irony as much as the next person but this takes the proverbial biscuit.
A video about quitting social media, shared widely through infinite avenues of social media, has gone viral.
It confirms what the video sets out to establish and discuss; that people are almost entirely consumed by social media sites, accessed invariably through our various smartphones.
The 5-minute clip has almost 20 million views since it was uploaded on April 25, and has divided those on either side of the social media debate.
Gary Turk, the creator, who ironically has thousands of followers on Twitter and has tweeted over 600 times, begins the short spoken-word film: "I have 422 friends, yet I am lonely. I speak to all of them every day, yet none of them really know me."
It tackles the important topic of the amount of time people spend on sites like Facebook, Twitter, YouTube and Instagram.
It's a tad sentimental, and a little preachy and condescending (he is using YouTube as his method of dissemination, and also uses Twitter quite a bit), but the core message is spot on.
'Look Up' is an instant viral hit, with a very important message, but you can't help but feel the poem is an affirmation of the effectiveness of social media as an intermediary between you and the world.
Only last month thousands of women and men up and down the country, and in the UK, managed to raise millions for cancer research in a push that was only possible through the medium of social media.
However you view social media and its impact on an entire generation you'll probably be able to relate to some of the things that are discussed, and it's worth watching for its own sake.