IKEA launch range of soft toys designed by kids
Well-known Irish mum Alison Canavan launched IKEA’s Let’s Play for Change campaign at the IKEA store in Ballymun, Dublin
Running from 20 November to 24 December 2016 the campaign, which focuses on children’s right to play, will raise funds for six non-profit organisations. For every IKEA toy sold between these dates, €1 will go to the campaign and fund projects devoted to children’s rights to play and develop in countries across Asia, Africa and the Middle East.
To celebrate the launch of Let’s Play for Change, IKEA’s SAGOSKATT collection will land in stores on 20 November.
SAGOSKATT is a range of soft toys designed by children, between 5 and 9 years of age from across the world who were asked to let their imagination run wild and create fantastic creatures as part of the Soft Toys Drawing Competition.
From over 50,000 entries, ten lucky winners were picked to be given the once-in-a-lifetime opportunity of having their drawing recreated as part of a limited-edition range sold in stores worldwide and online. From a two-headed mythical creature, to a pastel-coloured owl, the drawings are expertly transformed in to near-identical versions of the youngster’s creations to bring the exact imagination of the child to life.
Launching on UN Universal Children’s Day, the campaign is very simple:
For every item of the 270-product strong play range sold between 20 November and 24 December 2016, IKEA Foundation will donate €1 to six non-profit partners.
With proceeds going to Handicap International, Room to Read, Save the Children, Special Olympics, UNICEF and War Child, the Campaign will fund the creation of safe spaces for vulnerable children to play – supporting play and children’s development in some of the poorest communities in the world at a time when too few have the opportunity to do this most basic of childhood activities.
Liz Musiol, Children’s Department Manager at IKEA Dublin said:
“For IKEA, children are the most important people in the world, and we know just how valuable it is for children to play. Play helps you learn new things and how to interact with people. It’s essential.
We know that play is learning for life. It is essential for wellbeing and happiness and it spurs creativity – for both children and grown-ups. We want to help everyone to say yes to play.”
This year the Campaign aims to raise €770,000 in the UK & Ireland. As a result of the previous good cause campaign, ‘Soft Toys for Education’, the IKEA Foundation has donated a worldwide total of €88 million to support educational projects for Save the Children and UNICEF between 2003-2015 and hopes this next campaign will have the same success.