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Heineken launch Irish-made global TV ad for Rugby World Cup

Heineken launch Irish-made global TV ad for Rugby World Cup

Heineken Ireland has developed an epic TV commercial which will be aired around the world this autumn.

The ad features legendary rugby heroes Jonah Lomu and John Smit.

It champions Heineken’s Man of the World, as he attempts to deliver the coin for the Rugby World Cup 2015 final coin toss to the match referee.

The ad was filmed in Twickenham Stadium, London, earlier this year. 

Dublin-based ad agency, Rothco, were tasked with leading the creative direction of the advert, with strategic input from MCCP.

The selection of Heineken Ireland to lead the worldwide creative campaign for Rugby World Cup 2015 is seen as a huge coup for the Irish market, and reflects the strong content created and broadcast by Heineken Ireland over the last number of years.