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Empire Cinemas will celebrate Ben and Jerry's Annual Free Cone Day tomorrow

Empire Cinemas will celebrate Ben and Jerry's Annual Free Cone Day tomorrow

Empire Cinemas are set to take part in the Ben and Jerry's Annual Free Cone Day this week.

The film screening chain will mark the yearly celebration for the 13th year in a row on Tuesday (04.04.17) by giving out free ice creams at nationwide centres from midday to 8pm, and all donations will be passed on to a local charity of the cinema's choice.

The annual day started in 1979 in a bid to thank loyal customers for indulging in their cold tasty treats during their first year of business.

Speaking about the campaign the Retail Manager for Empire Cinemas, Gordon MacDonald, said: "Ben & Jerry's are a key part of our cinema experience and we're delighted to welcome Free Cone Day again to our cinemas. This is a fantastic way to raise money for charity and we are honoured to support so many great causes and give back to our amazing customers."

To show your support you can donate and tweet @EmpireCinemas with the hashtag #freeconeday.